Inti Matches

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Global

Designer: Christian Rivera
Photo Retoucher: Benjamin Zavaleta
Location: Peru
Project Type: Concept
Packaging Contents: Matches
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

Knowing the product; INTI is the most emblematic brand of matches in Peru, reaching all Peruvian families for more than 50 years. INTI means SOL in Quechua, which was the language of the Incas, a language that became the most widely spoken in Peru.

The proposal is to want to see this brand more modern, without losing the essence of the colors that characterize it, nor the strength of the typography, so we started by refreshing the logo, obtaining a perfect synthesis that reflects the product; we form a sun with match heads, simple and modern, which appeals to two key elements of the product, the sun and the “match”.