Isy & Lily Tea

Design: White Studio
Location: Turkey
Project Type: Concept
Packaging Contents: Tea
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing

This is a concept design project.

Isy & Lily offers organic artisanal herbal teas made from combination of flowers, leaves, seeds, roots, citrus and berry fruits with delicious taste and positive effect therefore each box has its own personality, its own flavor. The brand offers five different flavored tea boxes. Each illustration represents a feeling together with the ingredients of the beverage.

We are sister-owned Creative Design Studio based in Istanbul, Turkey. Our names are İzel and Nilüfer. Nilüfer means waterlily in Turkish. Therefore, we named our concept tea brand “Isy and Lily”.

With this premise, we worked the logotype. The logo is consisting of the two letters “I” and “L” which are mirrored and created a butterfly effect. With a clean and fine personality, the packaging design needs to be minimalist and contemporary, simplicity needs to communicate a reliable product, with a direct message and without noise. The design, packaging and colors reflect the values that represent the brand. The luxury and the natural coexist harmoniously, generating a unique experience when acquiring the product.

Through rich color collocation, we aim to create a sense of high-end atmosphere and a unique brand personality. The content of each box is represented through handmade illustrations and color systems to fit different lifestyles with a sophisticated vibe. We also believe that it will inject a natural force into your life — give you a time to unwind, re-energize, and relax after a long day of work. Isy & Lily’s priority is to choose and deliver the high quality product to the customers that anyone can get the best of this unique tea.

We have designed the labels with elegant typography and vibrant colors. We did branding art-direction, focusing on design, packaging and communication. Isy & Lily Tea’s are the perfect fit for your current mood! We would love to see the packaging out there on the shelves!

“No matter where you are in the world, you are at home when tea is served.” – Earlene Grey