Design: DVA SLOVA branding agency
Location: Russia
Project Type: Produced
Client: Kalinkino Brewery
Product Launch Location: Russia
Packaging Contents: Beer
Packaging Substrate / Materials: Plastic
Printing Process: Flexography

“Kalinkino” brewery — a small production in an ecologically clean area of ​​Russia. Both traditional and experimental beers are brewed here. The products are sold in the brewery’s own stores, which are located in Kuzbass, neighboring regions and in central Russia.

We have developed a unified branded bottle that is consistent with the principles of the company and its indie philosophy. The bottle is not considered separately by consumers, the perception always takes place in the context of the label design, an integrated approach is important here. The bottle design is versatile and minimalistic. It looks the same laconic in different colors of plastic and with different labels. A cleaner look allows you to stand out on the shelf with the competition. The selected laconic shape easily adapts to different bottle sizes and remains ergonomic.

On the reverse side of the label, in addition to the mandatory elements, there is a short version of the Kalinkino manifesto. Consumers can read it after purchase and experience the indie brewery’s philosophy over a glass of signature beer.

What’s Unique?
The design of the labels is based on the principle of a collage that imitates a variety of different stickers pasted on a bottle. This effect is achieved by printing the label on a transparent film. Stickers are one of the elements of indie culture, well understood by the core of the target audience. This technique helps to solve several problems at once: making new labels while expanding the assortment, communicating the values ​​of the Kalinkino indie brewery, detaching from competitors.