BC Cancer Ballsy Ribbon

Design: Rethink
Location: Canada
Project Type: Produced
Client: BC CANCER
Product Launch Location: Canada
Packaging Contents: Pin
Packaging Substrate / Materials: Cardboard enamel pin
Printing Process: Digital

Cases of testicular cancer have quadrupled in the last 40 years. But those affected, men aged 16-40, still don’t talk about it. To get the ball rolling BC Cancer dropped The Ballsy Ribbon. The icon that testicular cancer needed to put balls on the map.

What’s Unique?
We wanted to make the testicular cancer ribbon as iconic as the pink ribbon is for breast cancer. So we doubled it, flipped it over and made it 200% more ballsy.