Art director: Yurii Shypota
Illustrator: Tania Yakunova
Project Type: Produced
Client: The Coca-Cola Company Ukraine
Product Launch Location: Ukraine
Packaging Contents: Coca-Cola
Packaging Substrate / Materials: Aluminium cans
Coca-Cola always been about bringing people together. This summer we are bringing our consumers together around music. Coca-Cola has been integrated into the largest Ukrainian music festivals. But how to effectively promote it?
We create – Music limited edition cans. Series of six unique illustration of musicians with hidden brand’s element. Which can collect in different music band for any musical taste of our consumers.
Transaction’s growth +90% vs previous year. And highest brand love score in region.
Series of six unique illustration of musicians with hidden Coke brand’s element created by local illustration.