Agency: Fuel Design Co
Creative Director: Rhys Camara
Location: India
Project Type: Produced
Client: Herb House
Product Launch Location: Australia
Packaging Contents: Cosmetic
Packaging Substrate / Materials: Cardboard & Glass bottle
Printing Process: Offset Printing

Herb House is a premium CBD skincare brand developed by experienced dermatologists from Melbourne, Australia. Most CBD products that exist on the market today, in Australia or internationally are either novelties riding a trend or fail to effectively communicate their value. Consumers are often left unsure if their skincare products are backed by science and peer reviewed studies. This is where Herb House sets itself apart. Formulated with high quality cannabis and pure ingredients backed by years of research, the team at Herb House ensure you have happy, healthier skin. All you have to do is use 3-4 drops of the revitalizing serum and massage it into your skin every morning. It’s that simple! The CBD from the serum leaves your skin relaxed, and the lactic acid keeps your skin moisturized.

The color palette and typography found on the packaging design is aimed at achieving a sense of ‘simplified elegance’ paying homage to the products’ pure, simple ingredients. The box housing the serum bottle has been made from recycled paper and soy-based ink. The glass dropper helps retain the serum’s integrity by reducing the amount of light passing through the bottle. Herb House will be available in Australia and New Zealand in the second quarter of 2022 through its online store, major department stores and cosmetic retailers. The brand’s first offering will be the revitalizing serum followed by a range of creams and other cosmetics. All of Herb House’s products contain no THC and are cruelty free.