Ose- Menstrual Cup

Design: Prerna Shaurya
Location: India
Project Type: Student Project
School: National Institute of Design
Tutor: Dr. Tridha Gajjar
Packaging Contents: Menstrual Cup & Pouch
Packaging Substrate / Materials: Paper, Poly-cotton cloth
Printing Process: Digital Printing

“Early in the morning, at this time of the month
The fog rolls in across my fertile lands, I feel confident of the flowers, I blossom.
For these flowers dance on the tip of life & condense as pure dew drops (Ose in Hindi language).
What else can better hold these drops than a flower itself.”

With this small poetry about my packaging, I would like to introduce you all to my packaging design concept for menstrual cups. People feel reluctant to use menstrual cups, especially in my country, India. Giving a brand story to the cup with impactful metaphor and storytelling can help them to buy the product. For this, the inspiration is taken from compound flowers found in the nature.

The main unit comes with six boxes shaped like flower, each of them having a Menstrual cup, Instruction manual and Storing pouch inside it. The main structure can tessellate and hence, it helps in stacking at mass level. Each box is attached to a hard paper rivet at the centre & can be teared apart from the main structure with the help of perforation. As we open the box of flower (single unit), we find the instruction manual ready to be unfolded like an origami flower- the idea is to give a strong storytelling to the overall unboxing & buying experience.

Storing pouch: The current potli bag (usual storing pouch for the menstrual cup) can take a lot of space. When kept inside the pockets of jeans they give a bumpy and heavy look. My concept tries to solve this problem with the help of a pouch that comes with two locking buttons, the first one to keep the cup in shape and the second one to tighten the cup, so that it can be kept in pockets of our jeans etc. seamlessly whenever we want to. Made out of poly-cotton, the dark colour, square pouch has enough space to keep the menstrual cup in hygienic condition.