Seven Crofts

Agency: D8
Photography Susan Castillo
Location: Netherlands
Project Type: Produced
Client: Highland Liquor Co.
Co-founder at Highland Liquor Co.: Helen Chalmers
Co-founder at Highland Liquor Co.: Robert Hicks
Product Launch Location: Global
Packaging Contents: Gin
Packaging Substrate / Materials: Custom glass bottle Substrate: Saville Row Tweed
Printing Process: Flexography, 1 PMS spot colour, satin screen varnish, matt varnish, hot foil stamped, embossed

Highland Liquor Co. was established in Ullapool, on Scotland’s North West Highland coast, in 2018.

Ullapool is a place of geographical and geological note; known as the gateway to Scotland’s first UNESCO Geopark and the brand’s graphic identity references the mountains, sea, farming, and community on which the village was created and continues to thrive.

A croft is the Scottish name for a small farm – in naming their first product Seven Crofts, Highland Liquor Co. make direct reference to the original settlement on which the modern-day village is built. The seven small-holdings are represented in graphic form below the Seven Crofts product name.

The glass, inspired by traditional Dutch Jenever bottle-shapes, displays a green gradient to represent Ullapool as the place where the land meets the sea. The ridged bottle design represents both the ploughed furrows on the crofts and the ripples of the sea.

The second release in the Seven Crofts range is Fisherman’s Strength, a navy strength bottling of the award-winning Seven Crofts Gin, which retails at £48. Using the same bottle with appropriate nautical cues and adornments, Fisherman’s Strength has made waves since its launch in 2020.

What’s Unique?
The glass, inspired by traditional Dutch Jenever bottle-shapes, displays a green gradient to represent Ullapool as the place where the land meets the sea. The ridged bottle design represents both the ploughed furrows on the crofts and the ripples of the sea.