ALEXX White Metal Bull (Limited Edition)

Design: Krylia FMCG Branding
Location: Ukraine
Project Type: Produced
Client: Tavria HVC
Product Launch Location: Global
Packaging Contents: Spirits
Packaging Substrate / Materials: Glass bottle, Tube
Printing Process: Foil stamping

ALEXX is a modern and innovative Ukrainian brandy in Fusion style. ALEXX was created to change all pre-existing stereotypes in the perception of brandy, its representation, and consumption. ALEXX represents the new modern lifestyle – bright, dynamic and unpredictable. Brave, uninhibited brand ALEXX combines elegance and temperament, the solidity and frenetic pace of life, the rigor and sexuality. ALEXX was created to break the regulations, break outdated traditions and create new ones.

ALEXX while remaining true to its creative status pleases the fans for the eleventh year in a row with the release of a New Year’s limited edition brandy in exclusive packaging. The new packaging design is dedicated to the symbol of the 2021 year – the white metal bull.

Each time ALEXX in its New Year’s packaging tries to amaze with its unique design in various artistic directions. The year 2020 will be remembered by the whole world for the most unusual and phantasmagoric events. Anything can be expected from 2021! We decided to make the New Year’s tube in the style of surrealism.

Krylia FMCG Branding designers have created a surreal illustration for the new souvenir tube of ALEXX limited edition brandy bottle. Milk splashes are freezing in a surreal marble bas-relief in which the outlines of a calf with golden horns are emerging…

As result, the surreal tube design was well received by the target audience of ALEXX. White Metal Bull has achieved the highest sales of all limited edition designs in the history of the brand.