Design: Urvi Jaidka
Project Type: Produced
Client: Milkin Oats
Product Launch Location: India
Packaging Contents: Oat Milk
Packaging Substrate / Materials: Plastic bottle
Printing Process: Flexography
Brief was to create a logo and packaging for a new oat milk brand (Milkin Oats). Packaging that would appeal to the millennial and would have a great shelf throw, keeping it clean and minimum without the use of photography.
Using clean and modern illustration to depict the essence of the product. A brand that is targeting people to go dairy free and vegan and helping them switch to plant based products and create awareness of its health and environment benefits in the long run. It is the first brand in its category for the Indian market and hence wanted a packaging that would grab the attention and maximize first mover advantage.
We created the logo using the basic shape of oats, and a casual hand written typeface to give it a homegrown brand appeal. Something that would have a direct association with the product when used even in isolation.
A design that could later be extended to different flavours with minimal changes in the architecture.