Bakers Choice – Honey

Design: Meghana Reddy
Location: United States
Project Type: Produced
Client: Bakers Choice
Product Launch Location: India
Packaging Contents: Organic Honey
Packaging Substrate / Materials: Glass Jar

Bakers Choice introduces their new range of organic honey produced on their farms. The premium quality honey they produce is the result of a combination of good beekeeping practices and organoleptic properties. For the packaging, we combined the excellence of its quality with the uniqueness of the honey itself. We went with a minimalistic yet modern approach for the illustrations on the packaging with a classic color palette. The patterns represent the shapes of the little honey combs giving it a raw organic touch. Honey is still the most valuable ingredient in majority of the households, where it’s commonly used as a sweetening agent.