Design: Wishnia
Location: Ukraine
Project Type: Produced
Client: Napo
Product Launch Location: Ukraine
Packaging Contents: Pizza
Packaging Substrate / Materials: Cardboard
Printing Process: Flexography

Changed the positioning and design for the pizzeria chain. We stretched a small ‘Just pizza’ to the big city of its foundation – Naples. In this city, a simple flatbread has turned into a juicy pizza in Naples. And we turned pizza into NAPO. Pizza adoration has been going on since childhood, watching the appetite of Joey Tribbiani from Friends or imitating the ninja turtles who fought evil with swords and hunger with slices of pizza. So when Wishnia approached for help from the pizza makers.

We re-branded customers with glowing eyes, putting them together in a pizza box. You can pull cheese from the dough in your hometown, or better — in NAPO.

Brand Italian hospitality in the life of Ukrainians: to stretch cheese from Naples to the cities of Ukraine. The chief thing is to make pizza affordable. Changed the identity for the NAPO pizza. We used 2 basic references – pizza dough and pizza box. We can trace the analogy with the dough in the stretched letter, like a rolled mass of dough. We read a visual reference to the look of the pizza boxes in the extended version of the logo. We propose it to introduce an association with a stack of hot boxes you want to take with you.