Iranian Peacock Saffron

Posted on

Derrick Lin


Design: Mohsen Zeinali
Location: Iran
Project Type: Concept
Packaging Contents: Saffron
Packaging Substrate / Materials: Box, hardbox, glass
Printing Process: Digital printing

Saffron or Zarparan is a plant spice that becomes the most expensive spice in the world. The historical roots of this plant belong to Iran. In the next century, Iran will produce about 90% of the world’s saffron and thus become the world’s largest exporter. In contrast, China is the largest importer of saffron in the world market. Saffron has the properties of euphoria and is used by some European companies as an integrator and antidepressant. Campferol is also found in the petals of saffron flowers. This combination is associated with health benefits such as reducing inflammation, anti-cancer properties and anti-depressant activity.

But due to the fact that more of this product is for export and use as food, we used gilding, miniatures and Iranian but at the same time modern signs to be able to introduce a corner of Iranian art culture to the world. . The historical course of Iranian miniatures goes back to the distant past. So that the Iranian miniature is in fact the painting of Iran before the advent of Islam, which has been integrated with mysticism and divine thoughts and has become a way for the emergence of the divine manifestation. The peacock is considered by most to be the most beautiful bird and the manifestation of glory .

The green peacock is an endangered bird. In this miniature, floral motifs have been used to bring us closer to the main purpose of packaging. The use of different tones due to the combination of body and tail color in male peacocks is very different and colorful .