Design: Manishka Khanna
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Jacques Rossouw
Packaging Contents: Personal Care
Packaging Substrate / Materials: Recyclable Paper, Bamboo
Printing Process: Adobe Dimension
Patanjali Ayurved is a brand in India that deals in Ayurvedic and herbal products in food, personal care, and home care categories. The Redesign objective for Patanjali was to create a long-term packaging system that clearly communicates the values of Patanjali and to establish a more unique and sophisticated look for this brand.
I wanted to elevate the brand by launching a premium category line of products that were made with 100% recyclable material and packaged in Bamboo containers. The reason why we chose bamboo was that it grows rapidly and It’s an abundant renewable resource, making it an ideal, eco-friendly alternative to traditional paper products.
More and more people these days are choosing to shop ethically, in order to upkeep sustainability, support local sellers & community, and protect the environment. Patanjali Ayurved offers a varied range of products that believe in serving people by bringing the blessings of nature into their lives. Their new design elevates the brand and its packaging by communicating its heritage effectively.
The color palette and the illustrations were inspired by the colors of India, ingrained in its consciousness and each color holds important cultural, religious, and traditional meanings.