Design: Mayra Moretti
Project Type: Concept
Packaging Contents: Beer
Packaging Substrate / Materials: Glass bottle
Ellwanger Bier is a craft beer factory with 3 years of existence. In 2021, it will start selling crafted products in a more professional manner on the market.
To achieve the brand objective, some research was conducted on the public and the craft beer market, which has been growing exponentially in Brazil. Thus, it was identified the need to unify the client’s desires to the concept of the project and to the visibility the brand will convey to its public.
A very important factor for the customer was to maintain the tradition of beers directly linked to the German surname, but without nationalism.
The whole concept of the brand was created around the central idea of the slogan “The good side of tradition”, written in German, to reinforce the connection with German excellence in beer production, but combined with modern visual concepts.
The visual identity of the brand provides this symbiosis of what is current and contemporary with the best of tradition.