Design: Mike Katano
Location: Russia
Project Type: Concept
Packaging Contents: Soap
Packaging Substrate / Materials: Plastic, wood

Did you know that men sweat much more than women? At the same time, the vast majority of soap presented in the store is still female. For example, soap with the aroma of green tea, ylang-ylang, lavender, and much more.

Soap for men, which is on sale in Russia, basically looks either like a bottle of alcohol (or similar male stuff: a wrench, a gun, etc.) or very boring, prim, and with a claim to be expensive. And many men just need soap. Ordinary soap for washing yourself.

In fact, there is a third type of men’s soap in stores – the usual mass market. But it is difficult to distinguish this soap on the shelf from the female one. So I created, the concept of a simple soap that will look like a man.