Design: Ester Saba
Project Type: Produced
Client: Etruscan Vineyards
Photographer: Selcuk Uzanir
Product Launch Location: Asia
Packaging Contents: Wine Bottle
Packaging Substrate / Materials: Paper
Printing Process: Digital Printing
Etruscan is a vineyard in Eceabat, Çanakkale, where high-quality grapes meet with technology and every step of the winemaking process happens in one place.
I have designed three wine label designs for Etruscan Vineyards. Each of the labels has a different story and I aimed to tell that story to customers through the illustrations on the labels.
Ino, Sauvignon Blanc wine label tells the story of being a protector of Dionysos, the Ancient Greek god of wine and how she became the goddess of the sea. Gradiva wine label represents ‘ the woman who walks’ who become a 20th-century mythological figure from the novel by Gradiva W. Jensen.
Yol label illustrates the roads that lead to home. And Daydream label has a pattern design that reflects our dreams in an abstract way
Each label tells a story that reflects the taste of wine. And each story is illustrated by hand that makes them unique.