Seth and Riley’s Garage. The new hardcore design

Agency: McCANN Kyiv
Creative Director: Eugene Kaminskiy
Creative Group Head: Olena Hnucheva
Art Director: Oleksandra Badiia
Designer: Vira Bilostotska
Designer: Mykola Tarasenko
Location: Ukraine
Project Type: Produced
Client: Carlsberg Ukraine
Product Launch Location: Global
Packaging Contents: Beermix
Packaging Substrate / Materials: Glass bottle & Aluminium
Printing Process: Flexography, off-set

For many years, Seth and Riley’s Garage has been a low-alcohol drink brand for chilling and hanging out with friends. Suddenly, a new line with higher alcohol content entered the market. We called it Hardcore because it’s perfect for big and loud parties.

The hardcore mood of the drink was emphasized by dark cans and dark bottle label design. Neon inscriptions are typical for nightclubs and youth fashion. They convey two flavors of the novelty: cherry and grapefruit. Unique bottle shape and non-standard rotated 90 degrees label make our design special. Luxury matt printing on cans stand them out among competitors. We’ve breathed life into our brand, creating a modern and unique design. For our customers, a new design became increasingly sophisticated. Our heritage, reputation and capabilities all contribute to a confidence in what we do.