“Bnavan” Private Label

Agency: Backbone Branding
Brand Strategist: Lusie Grigroyan
Brand Strategist Assistant: Nelly Stepanyan
Creative Director: Stepan Azaryan
Illustrator&Designer: Elina Barseghyan
Graphic Designer: Mane Budaghyan
Animation: Sahak Zarbabyan
Location: Armenia
Project Type: Produced
Product Launch Location: Armenia
Packaging Contents: Dairy Products
Packaging Substrate / Materials: Glass Bottle, Cardboard, Fiber

CHALLENGE
“Bnavan” has an exact aim: to assemble the farmers’ exclusively natural and high-quality products under one brand for spreading healthy and natural food. The brand delivers a variable assortment, and, first of all, there should be an economic budget package for the producer.

SOLUTION
The black and white design is used for affordable printing, on the other hand, conveys the primary values of the brand: pureness and honesty. Since printing is almost in one color with accents on details, it allows having various packages and creates the engagement effect with a lively and animate design. It gives the designer infinite imagination to change the designs by creating new illustrations and stories from farm life heroes. In contrast to retail, this type of business can adapt the design to the market easily, by adding or changing the illustrations of the package, if there is a need to.

Due to its flexible packaging and simple coloring, the brand develops and quickly modifies its assortment by gaining new products.