The world of packaging design is constantly evolving, and what better way to stay ahead of the game than to look at some of the best projects out there? Packaging of the World is here to bring you the top 10 posts for our monthly issue #107 – each hand-picked for their impactful designs and powerful concepts. We’ve gathered posts from our website and across our social media pages, including Instagram, Facebook, and Pinterest, and selected them according to their post views, social shares, likes, re-tweets, repins and people reached.
From creative palettes and eye-catching typography to intricate illustrations and well-executed branding solutions – these projects are sure to inspire you for your next design task. So be sure to register/login to your account now and submit your most recent packaging project! With these inspiring pieces in mind, let’s start creating something timeless with a creative flair.
BLUERO COFFEE by THISIS PEAS
The latest coffee packaging design from THISIS PEAS is a stunning example of how design can be used to convey emotion and spirit.
Drawing inspiration from the legendary blue falcon family, this packaging concept perfectly captures the strength and courage that is so characteristic of Ukraine. The illustration heroes on the packaging, which were created with AI before being manually edited to capture the right spirit, are powerful and full of confidence – giving us a glimpse into the bravery and unbreakable energy of Ukrainians. With its strong visuals and textures, this coffee packaging oozes boldness and courage, making it an unforgettable addition to any kitchen counter!
FLOWER BREW SPIRITS by RIVERSIDE DESIGN STUDIO
Huqiao Winery· Flower Brew is a revolutionary product that combines the traditional craftsmanship of Jingzhou with modern design techniques.
Designed by Riverside Design Studio, an innovative design agency based in China, Huqiao Winery· Flower Brew is crafted from premium red sorghum, fragrant roses and fresh Yangtze River water from the Jianghan Plain. No food additives are used in the process, so you can enjoy a natural drinking experience without worrying about any negative effects.
The pleasant aroma and delicate flavors of Huqiao Winery· Flower Brew make it perfect for pairing with all sorts of dishes. But what really sets this wine apart is its pleasant rose on the exhale, which provides an unmistakable sense of relaxation after every sip.
TALENT ON TAP by Upwork
Talent on Tap from Upwork was an innovative and creative way to bring the global talent of the platform right to the door of our biggest clients. With unboxing experiences, a retro viewfinder, a sticker book of artwork from the world’s top illustrators, and a six-pack of delicious beer from Athletic Brewing Co., it showed these companies why Upwork truly stands out from the rest.
Upwork understands that it’s not just about finding the right person for the job; it’s also about making sure that the relationship starts with trust and camaraderie. Talent on Tap was their way of bringing our global community together by doing something unique and special for the clients.
KIWI GARDEN EXTRA VIRGIN OLIVE OIL by PUNKT WIDZENIA
Punkt Widzenia has crafted a collection of extra virgin oils that is as beautiful as it is modern. Drawing inspiration from the diverse varieties of olive, the iconic white glass bottles are designed to expertly showcase each type of oil. The bottles are sleek and simple in design, accented with black screen printing to create an eye-catching aesthetic that will add sophistication and style to any kitchen. It’s clear that Punkt Widzenia put thought and care into every detail of this collection – each bottle serves as a timeless ode to the olives it holds within.
VODKA YVY by ESTUDIO BOGOTA
At the heart of the design is the Victoria amazonica flower, which only blooms for 48 hours at night, exhaling a sweet scent in the process. The design features the twilight between sunset and nightfall, with the blossoming appearance of the flower reflecting the legend from northern Brazil. It also features constellations as a representation of Brazilian legends and stories.
YVY is creating an original vodka experience, one that is unique to Brazil and celebrates its culture and heritage.
JUMPS OVER THE LAZY DOG – LOREM IPSUM NO COAST DIPA by BIJDEVLEET
Design can sometimes feel like a daunting task, but it doesn’t have to be. That’s why Bijdevleet created Lorem Ipsum No Coast DIPA – the perfect beer to give you just enough design inspiration to push your project forward.
Bijdevleet believes that craft beer should do more than just taste good – it should bring people together.
ERGON BOTTLED WATER by BOO REPUBLIC
Designed by BOO REPUBLIC, a design agency based in Greece, the ERGON bottled water was designed with one goal in mind: to be a paradigm shift in the packaging industry. All other elements typically associated with drinks packaged in cartons were eliminated – no vibrant colours like those found in juice, or landscapes reminiscent of milk – leaving only bold, clear shapes and forms, along with a very limited palette.
The finishing touch came from an illustration created to give ERGON bottled water a distinctive look and set it apart from its competitors. Doodles of all kinds of creatures of the sea and natural elements, such as the cycle of water itself, were handrawn, digitised and arranged freely to create a raw-naturalistic, effortless aesthetic.
When it comes to sustainability, the packaging doesn’t disappoint either. The lamination layers between paper and the bottle cap are made of sugarcane and the plastic wrapped around the caps is biodegradable, which reduces ERGON’s plastic waste exponentially.
THE GREAT FUSION by LAVERNIA & CIENFUEGOS
The Great Fusion is an innovative beauty brand that blends traditional botanical knowledge with the most advanced technology to create products that promote balance and inner peace. The brand’s graphic design focuses on three circles in a fusion, which symbolize the three key ingredients of Hemp, Cica, and Oats. These circles are also used as a design tool for communicating the brand message across all media platforms.
The logo for The Great Fusion is designed in two lines that separate the brand’s essential concept of ‘Great’ and ‘Fusion’, using the font PP Eiko which is also used for communication purposes. The circles are a perfect visual representation of what the brand stands for – harmony, completeness and unity. By combining this powerful visual imagery with the brand’s tone of voice, The Great Fusion has created a deep, emotive connection with its customers.
MOUNTAIN WITH MOUNTAIN by CAPARO
The meticulously crafted label features an array of handmade illustrations depicting mountains and vineyards that capture the product’s pure origin. The balance of raw and detailed, natural and sophisticated creates an ambience of multi-dimensional connotations. Like a movie title or a book cover, this label sets the tone and invites you to discover its hidden gems.
OXYGIN by PG BRAND REFORMING COMPANY
Bulbash Company’s OxyGin is a perfect marriage of juniper aroma and mild taste profile, all thanks to the infusion of oxygen during the production process. Making this already unique drink stand out even further is its vintage Victorian steampunk design concept, which draws inspiration from airships and balloons – connecting these two distinct ideas with its lightness and drinkability. It’s an invitation to take a journey with one of OxyGin’s many SKUs- a classic flight to London, or an exotic trip East with Yuzu gin, or perhaps a sweet sunset adventure sipping on pink raspberry gin.