EVNIO / “Master’s Choice” Red Wine

Project: EVNIO / “Master’s Choice” Red Wine
Service: Packaging Design
Awards: MUSE Silver Award, C-IDEA Best Design
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From a grape to a bottle of wine, it is not only time, but also nature and persistence. Each bottle of wine reflects the terroir and nature of a city and a production area. As a high-quality wine series, we hope to inject more cultural connotations into the “Master’s Choice” wine through packaging.

We seek inspiration from the “Son of Italy” Sangiovese grape variety: it has extremely high requirements for the environment and soil. Once it is far away from its hometown, it often suffers from acclimatization, so it is rarely planted outside Italy. At the same time, it has a fresh and full earthy aroma. Under good conditions, Sangiovese can produce mellow, tightly structured, and extremely durable top-grade wines. At the same time, different altitudes and different degrees of soil create different tastes of Sangiovese. Master’s Choice uses Sangiovese produced at different altitudes, so it has a multi-layered body taste.

From wine to grape raw materials, the reason why the quality is so good is precisely due to the superior natural conditions. Therefore, we magnified the characteristics of different altitudes, climates, water, oxygen, light and other elements and applied them to the packaging. The design stacks the facade lines and contour lines that symbolize water and soil to show the characteristics of wine. The bottle label material is mainly made of European pure series paper, showing an excellent ink texture. The details are supplemented with hot stamping, crystal UV and other processes to enhance the overall expression of the product.

Material: European pure series paper
Process: partial hot stamping, partial crystal UV