Welcome to Issue #133 of Packaging of the World! This month, we’ve selected the top 10 designs that stand out for their creativity and innovation you won’t want to miss them!
These designs are making waves on social media. Follow us on Instagram, Facebook, and Pinterest to see why everyone is talking about them. From experienced designers to fresh talents, these packaging ideas are leaving a big impact.
Nuqa Cosmetics designed by LaiaFuste Studio
Nuqa’s rebranding masterfully bridges ancestral tradition with a refined, modern aesthetic. Drawing inspiration from authentic tribal tattoos of Tunisia, Morocco, Algeria, and Colombia, the packaging features four distinct motifs that honor the oils’ origins. The design pairs rich, tactile materials with a vivid yet elegant color palette, elevating the product from artisan markets to premium retail. Replacing standard descriptors with poetic phrases like “The treasure of Morocco,” the branding evokes a sense of heritage and mystique. Nuqa’s new identity, Milenarian Oils, is a tribute to timeless beauty reimagined for the contemporary world.
Ometeo — Gin Mexicano designed by Mario Higinio
Ometeo’s design captures the spiritual duality of Mexican heritage through a bold, contemporary lens. Rooted in the symbolism of Ometeotl, the visual identity blends ancestral motifs with modern graphic language—think geometric precision meets ancient mystique. A custom typeface channels pre-Hispanic monumentality, while the central emblem—a radiant sun-flower—bridges earth and sky. The packaging becomes a ritual in itself, with botanical patterns reinterpreting Mexica and Maya elements in an urban, electric palette. Ometeo’s branding doesn’t just tell a story—it invites you to sip slowly through a sensory, symbolic journey of balance and connection.
Lights&Shadows designed by Modern World Studio
The Lights & Shadows tea collection brings storytelling to life through its enchanting packaging design. Inspired by Matryoshka dolls, each two-layered container reveals a hidden world within—an “open eye” that invites curiosity. Twelve original illustrations, each tied to a distinct organic blend, playfully balance light and shadow in a dance of whimsy and ritual. The visual identity harmonizes narrative charm with tactile elegance, making the unboxing experience as meditative as the brew itself. A perfect fusion of illustration, concept, and brand storytelling.
Amando designed by AUGE design
Amando’s rebrand channels the warmth of a Sicilian summer with a clean, contemporary flair that feels both nostalgic and fresh. The packaging balances vibrant colors with generous negative space, creating a premium, uncluttered aesthetic that breathes. A subtly retro, geometric logo—complete with a clever almond-shaped counter in the “A”—nods to classic Italian signage while staying approachable. Eschewing clichéd health messaging and trend-chasing minimalism, Amando crafts a confident visual identity rooted in joy, culture, and design sophistication. It’s not just gelato—it’s plant-based indulgence, beautifully reimagined.
Kiyo Matcha designed by Ezgi Design Studio
Kiyo Matcha’s branding captures the quiet elegance of traditional Japanese tea culture with a refined, minimalist aesthetic. Rooted in the artisanal heritage of Uji, the design reflects purity and precision—echoing the hand-picked, stone-ground process behind each tin. A restrained palette, delicate typography, and thoughtful use of white space evoke calm and craftsmanship. More than packaging, it’s a visual homage to authenticity, inviting modern consumers to reconnect with the ritual of matcha through a design that speaks softly, but with purpose.
Essence 58 designed by K LASER Design Lab.
Essence 58 redefines luxury spirits packaging through a masterful interplay of texture, light, and cultural symbolism. Inspired by the fluid elegance of water ripples—representing the purity of Kaoliang spirit—the design employs bespoke holographic imaging to create a richly layered, dynamic surface. The interplay of gloss and matte finishes enhances depth and tactility, while the minimalist structure exudes refined sophistication. Rooted in East Asian tradition yet executed with cutting-edge techniques, Essence 58 transforms Kaoliang into a multisensory gifting experience that blends heritage with contemporary elegance.
VELLÈ designed by Agniya Karelskaya
Vellé’s packaging embodies the harmony of simplicity and nature, using soft pastel tones and playful botanical illustrations to evoke a sense of calm and care. The squared, matte bottles are modern yet approachable, with debossed branding adding a tactile layer of elegance. Bold, sans-serif typography contrasts beautifully with the organic motifs, creating a visual rhythm that’s both fresh and refined. Each variant communicates its natural ingredients through intuitive color coding, making the line feel cohesive yet distinct. Vellé’s design effortlessly captures the essence of gentle beauty and contemporary minimalism.
Hartridges Soft Drinks designed by Design Happy Branding & Packaging Agency
Hartridges’ packaging refresh masterfully bridges heritage and modernity, centering its design around the founder’s silhouette—an authentic visual lifted from 1882 archives. This iconic mark, paired with bespoke botanical illustrations and refined color coding, creates a vibrant yet cohesive identity across flavors. Subtle gold foil accents and a clean, contemporary layout elevate the brand’s premium positioning without losing its artisanal soul. Rather than mimicking Victorian aesthetics, the design honors its origins through storytelling and timeless visual cues, proving that authenticity can evolve without compromise.
Perun Gin designed by Widakk Design
The label design for Perun Gin pays homage to Slavic mythology through a bold, symbolic visual identity that channels power and tradition. Centered around the figure of Perun—the god of thunder—the design incorporates sacred motifs like the oak tree, eagle, and wolf, echoing themes of strength, nature, and endurance. A rich, textural layout with metallic detailing and intricate linework elevates the bottle’s presence, reinforcing its premium craft positioning. Rooted in Serbian heritage and botanical complexity, Perun Gin’s design weaves mythology and modern elegance into a compelling, shelf-worthy narrative.
Smiling Wolf Functional Spirits designed by Butterfly Cannon
Smiling Wolf disrupts the spirits category with a bold, mischievous identity that cleverly blurs the line between classic alcohol and functional nootropics. Crafted by Butterfly Cannon, the design centers on a snarling-yet-smiling wolf—a symbol of duality and sensory contradiction. Each variant features a bespoke bottle, layered label die-cuts, and hidden visual twists that challenge expectations while mirroring traditional spirit cues. Unified by a contemporary SW monogram and premium finishes, the range playfully subverts convention while delivering cohesion and shelf impact. Smiling Wolf is not just alcohol-free—it’s design-fueled rebellion with #ATwistInTheTail.
Veronika Levitskaya
Appartement 103
evgeniya tsoy
The Fubo
Facundo Valentin Godoy Godoy
Team scorpion
Adrian Wang
Cansu Dagbagli Ferreira
Abox Agency
古一设计
horusacademyvn
Lilith Sivolenko
sofiaballimontalvo
Ezi Brand Design
Bonsanco Creative Studio
Shabouk Printing & Packaging (Shabouk Carton Boxes – شعبوق)
MAISON D'IDÉE Prague
HAJOK Design
Andrea Castelletti Studio
Non Gravity Creative Agency