Nuvero

Client: Nuvero
Design Studio: AbbyDraw Design
Country: India
Packaging Contents: Makhana (Fox Nuts) – Luxury Healthy Snacking
Packaging Substrate / Materials: Gloss-laminated stand-up pouches (flexible packaging film)
Printing Process: High-quality offset / screen printing with rich, premium color finishes

Project Overview

Nuvero introduces a contemporary and luxurious identity for its Makhana (Fox Nut) collection—crafted to transform a traditional superfood into a refined, modern snacking experience.

Inspired by natural Indian landscapes, the packaging highlights a serene lotus-lake atmosphere paired with a minimal, elegant illustration style that brings calmness, purity, and premium aesthetics to the forefront.

Every detail has been intentionally designed to reflect Nuvero’s commitment to quality, sophistication, and mindful snacking.

Design Concept “Luxury Snacking Rooted in Purity.”

The concept draws inspiration from the heritage of hand-harvested makhana sourced from freshwater ponds. Nuvero’s packaging storyline is built around:

Clean, premium color blocks

Soft floating lotus motifs

Thoughtful illustration that represents purity and tradition

A high-end visual style that stands out in the healthy-snacking category

The design remains modern, elegant, and minimal, ensuring instant shelf recognition.

Packaging Design System Structure

Stand-up, gloss-laminated resealable pouches

Premium shine for strong color vibrancy and premium positioning

Typography

Elegant serif typography for the Nuvero brand name

Paired with clean sans-serif text for “Luxury Snacking” and variant details

Illustration Style

Refined vector artwork

Lotus flowers, soft leaves, and floating organic shapes

Minimal, premium storyline without clutter

Color Strategy

Each SKU uses rich, premium color tones:

Soft green

Deep maroon

Rich yellow / gold

These hues help define variant identity while maintaining a consistent brand language.

Information Layout

Clear placement of product claims

“Handpicked,” variant name, and net weight

Clean hierarchy for a luxury look

Variants (Based on the Visual Provided) 1. Light Green Pack — Gold Variant

Soft, refreshing green

Floating lotus motifs in the backdrop

Clear serif + sans-serif typography

Text: “Nuvero – Luxury Snacking / Gold”

1. Deep Maroon Pack — Diamond Variant

Rich maroon tone signaling luxury and boldness

Strong contrast enhances lotus illustrations

Text: “Nuvero – Luxury Snacking / Diamond / Handpicked 250 GM”

1. Golden Yellow Pack — Premium Variant

Vibrant golden yellow representing richness

Consistent illustration style across line

Text: “Nuvero – Luxury Snacking / Premium”

Back-of-Pack Story (Rewritten for Nuvero)

“Nuvero Makhana brings you carefully handpicked fox nuts sourced from pristine freshwater ponds, roasted to perfection to preserve purity, crunch, and natural goodness. Crafted for the mindful snacker, each variant represents quality, taste, and an elevated snacking experience.”

Sustainability & User Experience

High-barrier laminated film to protect freshness

Resealable zipper for convenience

Gloss lamination for long-lasting shelf appeal

Design Philosophy

Nuvero’s Makhana packaging is created to feel premium, modern, and culturally rooted. The soft lotus-lake theme reflects authenticity and purity, while bold color blocking and minimal type give the brand a high-end, contemporary presence.

The packaging is not just visually attractive—it communicates a deeper story of natural origin, craftsmanship, and luxurious snacking.

Shelf Impact

Nuvero stands out on shelves thanks to:

Bold color variations

Artistic storytelling through minimal illustration

Strong serif logotype for premium positioning

Clean, clutter-free layout

High-gloss shine enhancing visual richness

This combination makes Nuvero instantly memorable and easy to identify.

Final Thought

Nuvero Makhana elevates a beloved Indian snack into a true luxury experience. Through refined illustration, premium typography, and elegant color choices, the packaging expresses purity, heritage, and craftsmanship—designed to appeal to today’s modern, conscious consumers.