Stepnoy

Design: Olga Takhtarova
Project Type: Produced
Client: TM Stepnoy
Location: Ukraine
Packaging Contents: Milk
Packaging Substrate / Materials: Paper

It was necessary to make the restyling of the dairy product line for the Stepnoy trademark. The wishes of the customer were that the design was light, modern and as informative as possible.

Following the topic (dairy products), we stopped at the light, delicate color combinations. White was selected as the base color. Due to the contrast with the font color – dark brown – the textual component of the design is guaranteed the attention of the consumer audience. Increased text emphasis through the use of infographics. Thus, the packaging design provides the user with the most comfortable and quick access to information about the product. Easy and not boring graphic design has become, thanks to the use of original elements and soft font.

A distinctive feature of the updated design of dairy products was the ability to distinguish the types of products by color on the “roof” of each “milk house”. This simplifies the consumer’s choice of product, and also allows you to determine the type of product, even if it is in a container that is closed on the sides.