Wright & Well

Manufacturer: Better Plant Sciences
Creative Director & Designer: Perry Chua
Strategy & Planning: Leah Perry
Production & Legal: Linda Dumont, Sonya Laurenssen, Fenton Fong, Amy Frankel, Bhavna Solecki
CEO: Penny White
Photographer: Raeff Miles
Location: Canada
Project Type: Produced
Client: Wright & Well
Product Launch Location: United States
Packaging Contents: CBD/THC topicals and tinctures
Packaging Substrate / Materials: Glass bottles, plastic jars/ tubes
Printing Process: Outside: CMYK, register emboss (logo), blue foil, flood soft-touch finish; Inside: Pantone spot blue

Wright & Well creates THC-infused topicals and tinctures for health-conscious customers seeking alternative ways to improve their wellbeing. Wright means “a maker of”. Wright & Well means “a maker of wellness.”

Positioned as a high-end CBD/THC brand, the packaging needed to convey elegance while maintaining a strong wellness feel. A high contrast colour palette was chosen to suggest a clean, no-nonsense approach. The black logo and text elements match the black lids (child-resistant lids were only available in black at the time).

Special attention was brought to the structure of the box itself. Precision die-cutting was required to ensure a snug fit. When the box top is lifted, the box bottom reveals the product in a blooming form. The metallic blue foil, used sparingly, adds a sense of prestige to the packaging design.

The Wright & Well Ampersand logo incorporates an inclusive and friendly smile. It also resembles an anchor, which represents stability, strength and safety.

Wright & Well formulations can be found in dispensaries across the Oregon state.

What’s Unique?
Special attention was brought to the structure of the box itself. Precision die-cutting was required to ensure a snug fit. When the box top is lifted, the box bottom reveals the product in a blooming form.