Derrick Lin


Design: Borisova Viktoria
Location: Russia
Project Type: Student Project
School: HSE Art and Design School
Tutor: Oksana Paley
Packaging Contents: Chips
Packaging Substrate / Materials: Polypropylene
Printing Process: Digital Printing

The packaging design is based on the font family Atyp Regular Variable. it is made with the help of a typographic composition, in which the letters are superimposed on each other like chips inside a pack, which creates the effect of transparency of the package. two types of packaging design – a large inscription “cheese” with overlapping elements and subtraction of letters, which also create an association of holes in the cheese. smaller black typography complements the compositional history of the great cheese letters. the warm yellow tint of the letters on the packaging also evokes an association with cheese.