Stiegl (Student Work)

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Derrick Lin


Stiegl beer close up

Designed by Richard Perez of Skinny Ships. This is one of his academic projects.

Introducing a beer into an already saturated market a difficult task, but when the beer brand has such a rich history it’s a little easier to distinguish it from the competition.

Retaining the brands extensive elements; bold blackletter logo treatment, the staircase icon, and deep crimson red kept the familiarity within the brand. But updating and incorporating new elements; such as the diagonal rising label that mirrors the upward motion of the staircase logo, brings a contemporary feel to the traditional brew.

Stiegl beer group shot