Happy Pink, Cold Cuts (Concept)

Derrick Lin


Designed by B+P Creality, Germany.

Happy Pink. Happy
Tastes Better.

The „Happy Pink“ targets sausage consumers who lay great importance on species-appropriate and sustainable keeping of animals as well as on brand identification and aesthetic packaging design aspects.

The task for B+P was to develop a completely new brand for a new sausage range: from naming and logo development to packaging design.

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