Mizone Sports Water

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Creative Agency: Dow Design
Creative Director: Donna McCort
Lead Designer: Tony Masterantonio
Design Team: Kirsty Harvey
Production/Artworking: Jamie Pettigrew
Account Managers: Rebecca Hamer, Michael Statham
Photography/Retouching: Jamie Pettigrew
Retouching: Carl Dixon
Project Type: Produced, Commercial Work
Client: Frucor
Location: Auckland, New Zealand
Packaging Contents: Flavoured Water
Packaging Substrate / Materials: Plastic, Foil adhesive
Printing Process: Offset, foil

This was a special project for us, because unusually, we got to design the container as well as the brand – hand in hand, which is pretty much like being blessed by the Dalai Lama and winning Lotto on the same day in the design world. And, funnily enough, has resulted in a significant hand-out for the brand too. From the moment the hand slips into the new, deliberately higher-placed ergodynamic grip, there’s a feeling of at-one-ness. But then again, you might just be seduced by the matte-metallic mesh which is pretty damn handsome all by itself.