GUSTO

Designer: Aleksei Pashnin
Project Type: Produced, Commercial Work
Client: Omega liquid
Location: Tver, Russia
Packaging Contents: Electronic cigarettes liquid
Packaging Substrate / Materials: Plastic

The task: I was asked to create a visual image for a line of liquids for electronic cigarettes. The main characteristic of the product is a very bright taste, which includes combinations of various berries and desserts. “Gusto” (Spanish) — the taste. The name directly transfers the main characteristic of the product to us.

The Solution: first of all I tried to reflect the main quality of the product in design — the bright taste. The most suitable symbol for this is the tongue, because with the help of this sense organ we perceive tastes. In addition, such a simple and understandable image creates a bright spot on the shelf and is easily remembered by the consumers.