Project Type: Produced
Location: Helsinki, Finland
Packaging Contents: Honey
Packaging Substrate / Materials: Cardboard
Printing Process: Digital printing, Foil stamping, Laminating
A gift box was designed for honey, harvested from the pure Finnish nature. The silky surface of the box already hints at the smoothness of honey and with its fragile flowery pattern, the packaging suits especially the Asian tastes. Under the cover of the box a secret is revealed: the lower part opens like a flower, with the honey pot as its heart. Contrasting to the pure white outside, the inside is dark as night and glittering with golden specks. Among the gold rain golden bees are flying. The box tells about the rare Nordic nature and recounts the experience given by a flower: natural honey, the luxurious gift of a flower is hidden inside.
Unique structure which has been inspired by flower shape. Cost-effective way of manufacturing luxury packaging and personalize the products. The opening experience is in important role in this package and as researches tell it is very important stage what it comes to the brand loyalty.