Potts’ Stock in Recyclable Can

Derrick Lin


Design: This Way Up
Location: United Kingdom
Project Type: Produced
Client: Potts’
Product Launch Location: United Kingdom
Packaging Contents: Stock
Packaging Substrate / Materials: Aluminium Can

Family-run fine foods manufacturer Potts’ has launched a new packaging design format, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future.

In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has made the eco-conscious decision to decant their range of premium stocks into aluminum ‘beer’ cans.

This Way Up, the multi-award-winning packaging design consultancy who worked with Potts’ on their original brand identity has also worked on this recent update to the design. In addition to shifting to a recyclable format, the brand has had a design refresh, incorporating new illustrations on pack which help to communicate the brand’s premium, and fresh credentials.

What’s Unique?
The packaging, which is now 100% recyclable, is a category first and positions Potts’ as a pioneer brand in the fight against plastic waste.