Family-run fine foods manufacturer Potts’ has launched a new packaging design format, which is set to turn the category on its head and lead the competition into a more eco-positive direction for the future.
In an attempt to tackle the growing issue of single-use plastics within the food and beverage industry, Potts’ has made the eco-conscious decision to decant their range of premium stocks into aluminum ‘beer’ cans.
This Way Up, the multi-award-winning packaging design consultancy who worked with Potts’ on their original brand identity has also worked on this recent update to the design. In addition to shifting to a recyclable format, the brand has had a design refresh, incorporating new illustrations on pack which help to communicate the brand’s premium, and fresh credentials.
The packaging, which is now 100% recyclable, is a category first and positions Potts’ as a pioneer brand in the fight against plastic waste.