Red Bull Tropical Box



Design: TRUTH. agency
Location: Lithuanian
Project Type: Produced
Packaging Contents: Red bull

Every year Red Bull introduces two limited-edition flavors to the Lithuanian market. One of them is launched just in time for summer. This year’s limited-edition flavor was tropical coconut-berry.

Our task was to create a special packaging that would make unboxing Instagram worthy as the boxes are sent to Red Bull athletes, influencers and biggest fans.

Box is 3D printed using Easy PLA material which commonly uses cornstarch as a raw material. So Easy PLA is fully biodegradable. So the story of tropical forest flavor is not ruined by plastic waste. Box is easy to open while twisting it.