The Humble Co.

Derrick Lin


Design: Fulya Kuzu
Location: Germany
Project Type: Concept
Packaging Contents: Toothbrush, Toothpaste
Packaging Substrate / Materials: Recycled polyester from PET bottles

The Humble Co. develops reliable health and wellness products, that are eco-friendly and socially responsible. Therefore, this packaging redesign with eco-friendly recycled polyester from PET bottles, thus process reduces landfill, besides less soil contamination, air and water pollution. The multifunctional packaging is waterproof as well, so it is also good in case of storage and travel purposes. As our oceans are filling more and more with plastic and slowly running out of natural resources, this redesign shows that biodegradable materials can look as high quality as plastic or paper wrappings. Embracing reusable and multifunctional packagings, while giving plastic a new life and use were one of the other purposes.

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What’s Unique?
The use of eco-friendly recycled polyester from PET bottles, combined with an eco-friendly bamboo toothbrush product, adds up to an overall eco-friendly product in all aspects and gives the plastic a new usage instead of landfill.