Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Sweets
Packaging Substrate / Materials: Cardboard, paper
About the project
Moscow Nut Company was founded in 1994. Today it is one of the largest Russian producers of packaged nuts, dried fruits and confectionery.
The company commissioned us to redesign the brand of sweets «Stolichniye Shtuchki». After the audit, we identified a number of problems: the lack of clear positioning, communication problems and low brand knowledge among the audience.
Under the brand name “Stolichniye Shtuchki”, two types of products are produced: boxed chocolates and nougat. Boxed sweets are traditionally a gift product and an occasion to treat yourself.
Therefore, without any doubt, we chose “pleasure” as the territory of positioning.
The original gradient background, luxurious food area, expressive logo highlight packaging on the shelf. We developed a clearer differentiation of tastes due to the color code. Also, during the redesign, the naming was changed to “Stilnye Shtuchki” to match the new positioning.
The target audience of the brand is young women who want to please themselves with an original dessert and arrange a small celebration in the middle of gray everyday life. New bright and stylish packaging will no doubt attract their attention.
“Stylish things” – the best choice for lovers of original desserts and extraordinary taste combinations.