Project Type: Produced
Product Launch Location: Russia
Packaging Contents: Canned vegetables
Packaging Substrate / Materials: Tin can
To make a redesign of the brand «Spelo zrelo» in order to increase the visibility of products on the shelf and influence the dynamics of sales.
Decision After the audit, the weaknesses in the current design became clear: inexpressive logo, no visual elements that would be associated with the brand and no conversion layer. The brand merged with competitors.
Spelo zrelo – an emotionally charged name, associated with the sun, summer mood and warmth. Therefore, the dominant color on the packaging has become yellow, associated with sunny days, when everything ripens in the fields. The logo has become large and prominent, and the food zone has become more dynamic due to the flying peas. We added the descriptor