Momotaro baby diapers

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Design: Polina Sergeeva
Location: Russia
Project Type: Student Project
School: HSE des
Tutor: Oksana Paley
Packaging Contents: Baby diapers
Packaging Substrate / Materials: Plastic and dacron film
Printing Process: Digital printing

Momotaro is a line of diapers that has a range of products for different occasions. Momotarō is a popular hero of Japanese folklore. His name translates as Peach Tarō, a common Japanese masculine name, and is often translated as Peach Boy. The baby diapers are divided by groups:

  • Free hands — for easy carrying of diapers.
  • Travel — 10 pcs in a sealed package for travel.
  • Takeaway — individual diapers in hermetic packaging for walking and storing used diapers before disposal.
  • Extra big & free hand — huge pack of diapers for comfortable carrying.

What’s Unique?
Many mothers face the problem when going to the store that when buying a package of diapers takes all their hands and it is not always easy to bring it home, especially if there is no own transport or no one to leave the child with and you need hands. When going out for a walk with children and taking spare diapers with you, you have to take them out of the package and put them in a bag. In this case, the diaper ceases to be washable. Also, with active walks, when replacing a diaper, it is not always possible to immediately dispose of it.