Molinari’s Italian Deli



Design: Heather Tang
Location: United States
Project Type: Student Project
School: Academy of Art University
Tutor: Thomas McNulty
Awards: ICDE 2021 Packaging Design Gold Award Winner
Packaging Contents: Italian Deli restaurant Design
Packaging Substrate / Materials: Paper, Box, Board
Printing Process: Digital Printing, 3D Printing

The goal of this project was to rebrand a century-old Italian deli in San Francisco. With the most authentic Italian flavors, Molinari has seen the city of San Francisco change.

The logo was redesigned and rebranded from the original. The designers created a red and blue pattern on a low cost, easily reproducible and recognizable basis. The aim was to retain Molinari’s original heritage while giving it a new, modern meaning. The simple, repetitive red and blue pattern can be used for wrap paper, pizza boxes, sandwich packaging. It makes people unconsciously remember such bright colors.

What’s Unique?
In my opinion, with a low budget, designers need to think about presenting the design in the lowest cost and most easily replicable form. After the redesign of Molinari’s logo, a unique visual system with simple geometry adds vitality to the entire brand.