One of the most attractive aspects of packaging design is color. Color can evoke different emotions, associations, and expectations in the consumers’ minds. Color can also influence their purchasing decisions and preferences. Blue is a cool, calm, and soothing color that can convey trust, reliability, quality, and professionalism and it can also represent freshness, cleanliness, water, sky, and nature. Also, the color blue is a versatile color that can work well with different types of products, such as food, beverages, cosmetics, health care, technology, and more.

ZEPHYR COFFEE CO by Unordinary

This project is cool and fun, and it wants to shake up the coffee market with a new and young vibe. The blue color is a great choice, because it makes the coffee stand out and look different. It also makes me feel fresh, lively and happy, which is what the brand wants to do for young people.

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BLUWER GIN by Morillas

Bluwer Gin is a cool product that I want to try. It has a color-changing magic that happens when you add something sour to it. How awesome is that? It’s made with lots of natural ingredients and a special flower that has a story behind it. I like the name Bluwer, it sounds fun and smart, and it matches the color and the flower. The logo is nice and classy, with a font that has some personality and a butterfly that shows how the gin can transform and make your night better.

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UMIKI JAPANESE WHISKY by Erhan Özden

UMIKI’s design shows us what the brand stands for and what makes it special. It tells us how they make whisky in a different and eco-friendly way, using water from the sea and barrels from pine trees. It also shows us their Japanese roots and style. The design is beautiful and simple, with colors that remind us of the sea, the clean water and the pine trees.

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4LIFE MINERAL WATER by Prompt Design

The choice of animals is also interesting, as they represent different regions and habitats where water is essential. The wavy lines are a clever way to create a dynamic and fluid effect, as well as to integrate the animals into the water scene. The design is unique because it combines art, science and emotion in a harmonious way. It tells a story about water and life, and how they are interdependent and precious. It also invites the consumer to appreciate and respect the natural source of the water, which comes from a beautiful and fertile forest in Thailand.

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2LOOK by Maria Vishnyakova

The packaging design reflects the brand’s identity and value proposition. It uses color markers (blue, turquoise and green) to indicate the material of the lenses, which is a clever way to communicate the product features and benefits. The colors also create a fresh and modern look that appeals to the target audience.

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FILEMA RODION by Luminous Design Group

You can turn the boxes into little castles and pretend you’re a knight or a princess. The blue and white colors make you think of the ocean and the clouds that you can see in Rhodes. The packaging tells you stories about the island and makes you feel like you’re there.

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KUM-KUM by Backbone Branding

“KUM-KUM” is such a great name for this water brand. It reflects the Armenian way of drinking water slowly and enjoying every sip. It’s easy to remember and fun to pronounce. It also makes me feel like I’m being invited to drink water, which is healthy and hydrating. The label and logo design are also very smart and beautiful. The blue color on the back label makes the white logo on the front label pop out and catch my eye. The clear label lets me see the water inside, which looks pure and fresh. The logo is simple but stylish, with a font that looks like water droplets. I’m really impressed by this design. It shows how talented and visionary the designers are. It’s creative, innovative, elegant and practical. It also cares about the environment and the customers. It’s a design that makes me say “KUM-KUM”!

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ZIFFER by Vórtice Estudio

ZIFFER’s blue color is not just a random choice. It’s a smart way to make the product pop out and say “I’m fresh and clean”. ZIFFER is more than an air freshener. It’s a design masterpiece that you can smell and admire. It doesn’t use the same old images or illustrations to tell you what it smells like. It uses numbers and words that spark your interest and make you want to discover more. ZIFFER doesn’t fall into the trap of making its products look too busy or too boring. It keeps it neat and stylish, showing you that it’s a top-notch and clever product.

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LIQIOR CURE ANTIALCOHOLIC BEVERAGE by LIONPENG PACKAGING DESIGN

Wow, this hangover drink packaging is amazing! This package design really caught my attention with the bright beast on the dark blue bottle. It makes me think of the dangers of alcohol and how I should control myself. I also love the chain detail, it adds some edge and style to the design. This is something I would definitely notice and remember in a club.

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SMEATON’S BRISTOL DRY METHOD GIN by Denomination

The blue glass bottle is a brilliant choice, as it not only reflects the historic association of Bristol with blue glass, but also creates a striking contrast with the white label and the copper cap. The blue color also evokes a sense of freshness, purity and quality, which are desirable attributes for a gin product. I think Denomination has done an excellent job of creating a packaging design that celebrates Smeaton’s gin and its Bristol heritage.

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