spongebob | Packaging design of soft towel series

Project: spongebob/ Mianrou towel series packaging design

Services: Packaging Design

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In the packaging design of this soft towel series, the brand got the image of the big IP SpongeBob SquarePants and wanted to entrust us with IP co-branded packaging planning and design. As a well-known cartoon character, SpongeBob SquarePants has its own traffic and unique affinity. Through co-branding, the brand can be made more approachable, and personality attributes can be added through IP, making it easier for consumers to understand, remember, and spread. I

n terms of design, we continue to use the bright yellow that comes with IP as the main color to enhance the product’s standout on terminal shelves. In order to achieve unity with the overall image of the IP, the font uses a combination of rounded fonts and cheese to highlight the lively and cute actual feeling. Through hierarchical arrangement of information and large-format display of IP, consumers can quickly catch their attention.