Tianqu｜hand cake series

Project: Tianqu / Hand-Grabbed Pancake Series Packaging Design
Service: Packaging Design

The product is positioned as a quick-frozen food, typically found in the freezer section, making it more challenging to attract consumer attention compared to other products. The focus of this design was to lower the communication barrier through packaging that resonates with consumers.

Market research revealed that most competing products rely on traditional packaging designs. To stand out, we implemented a youthful, dynamic approach, enhancing product recognition.

Key design elements include bold, contrasting colors and large, eye-catching text that highlights the product’s features. High-resolution images of the product are used to entice the consumer and create a “what you see is what you get” experience. In response to growing health-consciousness, a gold label icon was added to reassure consumers about food safety.

By incorporating these strategies, we aim to break through environmental limitations, making the product easily identifiable and driving higher purchase rates.