Tianqu｜Packaging Design of Babao Rice Series

Project: Tianqu / Packaging Design of Babao Rice Series
Services: Packaging Design
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Eight-treasure rice is a traditional Chinese meal, while Tianqu eight-treasure rice is a taste innovation based on tradition.

Therefore, in terms of packaging design, we also hope to present its sophistication and fashion through a youthful design style and attract current consumers through packaging.

In the design part, we use layout + appetizing pictures as the main content to quickly present a sense of quality. At the same time, the terminal escape is enhanced through geometric shading and golden edging. In addition, we especially use delicate fonts to create product names and selling points, so that the overall design is more in line with female consumer aesthetics.

Material: white cardboard covered with matte film
Technology: partial embossing, partial UV, partial hot stamping