Zhao’sRockTea｜“Returning to the Realm” series of tea gift boxes

Project: Zhao’s Rock Tea / “Returning to the Realm” series of tea gift boxes
Service: Packaging design
Awards: MUSE Gold Award, C-IDEA Bronze Award
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In the field of tea, the importance of product names is no less than that of brand names.

A good product name can not only convey the brand proposition to the outside world, but can even promote the rapid development of the brand. Zhao’s Rock Tea reflects a restrained and simple temperament in brand, tea, and personality. Even if it has an excellent mountain field, it does not deliberately exaggerate, and makes tea steadily. This is a state of “returning to nature and being indifferent to the world”.

We have refined the series of names [Return Realm]: Return: Return to the true nature, return to nature. Realm: environment, artistic conception, and realm. At the same time, based on the universal cognition that “Zhuke is hidden in the blind area of ​​three pits and two streams in Wuyi”, the concept of “cloud depth” is proposed. Cloud depth: means being indifferent to the world, returning to nature, neither humble nor arrogant, and getting the natural connection.

The limited edition tea gift box of the Return Realm series includes two products:Laocong and Cinnamon. For rock tea, especially Laocong, time is an especially important factor in measuring value. Based on this, we use the tree rings and leaf veins to interpret time and value, and to verify the value symbol of time. Let consumers see the imprint of time – annual rings and leaf veins, and amplify the sense of value and culture of the gift.

Box type: double-layer drawer box
Paper: British GFSmith noble black cardboard “the purest black paper in the world”
Envelope: full-page debossing, partial flat hot stamping, embossed hot stamping
Drawer box: MDF mounted special paper, full-page hot stamping, embossed hot stamping
Drawer: MDF mounted special paper, debossed Inner box: gray board mounted special paper, partial hot stamping, debossed