DosRombos The ice cream bar

Dos Rombos, the ice cream bar.

Last year a new product comes to our hands that mixes the traditional Italian gelato with the classic cocktail bar. Finally, an ice cream only for adults. DosRombos is born, the first ice cream bar exclusively for people over 18 years old. We rescue from our recent history an idea and a symbol that today acquires a new meaning.

At the end of the 60s, two diamonds appeared on the TV screens of Spain and stayed with us until well into the 80s. It was the time of uncovering, freedom and openness after years of living in a gray and dark society. As soon as the two diamonds appeared on the screen, the children of the time went straight to bed. The content was not suitable for them.

DosRombos moved away from the black and white image to give the new brand a modern twist. More than a visual identity, we created a system that allows the combination of all the elements and symbols to grow and build a powerful, agile and flexible brand.

The packaging is simple, sophisticated and gives DosRombos the sexy look we were looking for. The branding is the real protagonist of the design. And color is the tool that energizes the brand, organizes and identifies the different groups: ice cream made with tequila, whiskey, rum, vodka, gin or vermouth. In addition, each ice cream is personalized with a label worked with the delicacy, techniques and finishes of the best spirits.

The result is a brand that mixes nostalgia, intelligence and fun in a suggestive and attractive way. Now, being older also has its good side.