Moulamein ｜Oatmeal Series Package

Project: Moulamein / Oatmeal Series
Service: Packaging Design
Distribution: Supermarkets (Ole, Metro, Custom Designs)
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With growing consumer awareness of healthy living, oats have become a rising trend in the health food category. Today’s consumers are no longer satisfied with just traditional rolled oats—innovative formats like instant oats and overnight oats are gaining popularity.

This packaging was designed for Australia’s renowned oat brand, Moulamein. To meet international expectations for authenticity, high-resolution product photography was used to visually showcase the natural quality of the oats. Key elements like the “5-Star Health Rating” and “100% Whole Grain” claims are prominently displayed to reinforce trust and highlight product excellence.

To enhance brand recognition, distinct color codes were applied to different variants, creating clear visual segmentation while maintaining overall brand consistency. The result is a fresh, premium, and health-forward design that speaks to modern wellness-conscious consumers.