Qia Qia｜White Nuts Holiday High-End Gift Box

Project: Qiaqia / White Nut Premium Holiday Gift Box
Service: Packaging Design
Channels: E-commerce, specialty channels

The “White Nut” gift box is a premium nut selection designed especially for modern women. Using a peeling process to create pure white nuts, it features high-quality almonds, walnuts, and other ingredients, enhanced with sialic acid to meet the demand for affordable, healthy snacks.

With this background, the design concept was built around the theme “Confession Plan.” This idea represents not only the literal “whiteness” of the nuts but also a purity of emotion—stripping away appearances to reveal the true self. It’s a confession to oneself, to friends, and to family. No matter the recipient, sincerity is the most touching gift.

For the design direction, elegance was key. A warm off-white palette was chosen, enhanced with feminine lines and textures, helping the box stand out among the typical festive reds, pinks, and golds. Typography and graphics are elevated with embossed gold stamping for a three-dimensional feel, while selective UV printing highlights the product imagery and ingredients, reinforcing authenticity and emphasizing the signature “sialic acid” element. Custom icons further strengthen the identity.

The overall combination of lightness, beauty, ritual, and aesthetics conveys the product’s emotional value, making gift-giving feel more personal and romantic. Whether for a loved one, family, friends, or even oneself, the Confession Plan transforms a gift into a heartfelt statement. The collection officially launches on May 20, positioning itself as a differentiated, modern choice for holiday gifting.