Panda Liangliang ｜Cloud Soft Feather Facial Tissue

项目：熊猫亮亮/云绒羽绒面巾纸
服务：包装设计
渠道：电商/三只松鼠生活店

这款熊猫亮亮“云雾羽绒面巾纸”致力于为注重生活品质的消费者打造安全温和的护理体验。产品设计以“安心”为核心，强调“母婴安全”等关键卖点，充分回应消费者对成分安全性的高度关注。

整体设计采用清新柔和的配色方案。品牌IP“熊猫亮亮”形象置于正面视觉中心，强化品牌识别度。侧面饰以白色羽毛图案，呼应产品轻盈柔软的特性，并以图标形式清晰标示“不含荧光增白剂”等安全承诺，传递完整可信的产品价值信息。整体设计以温暖的视觉语言，在保持品牌辨识度的同时，成功塑造了专业可靠的产品形象。

Project: Panda LiangLiang / Cloud-Soft Downy Facial Tissue
Service: Packaging Design
Channel: E-commerce / Three Squirrels Lifestyle Store

This “Cloud-Mist Downy Facial Tissue” from Panda LiangLiang is created to offer a safe and gentle care experience for consumers who value quality living. The design centers around the idea of “peace of mind,” highlighting key selling points such as “safe for mothers and babies,” directly addressing consumer concerns about ingredient safety.

The overall design uses a fresh and soft color palette. The brand IP character, Panda LiangLiang, sits at the visual center of the front panel to strengthen brand recognition. White feather graphics adorn the sides, echoing the product’s light and soft texture. Safety promises—such as “free of fluorescent brighteners”—are clearly shown through icons, delivering transparent and trustworthy product information. With its warm visual language and strong brand identity, the design successfully conveys a professional and reliable product image.