Ye Jia Ji ｜Baqi Yitong Pork Jerky

Project: Ye Jia Ji / Baqi Yitong Pork Jerky
Service: Packaging Design
Channel: E-commerce

“Ye Jia Ji” is a century-old pork floss brand. To help the brand reach a younger online audience, we created the innovative “Baqi Yitong” packaging specifically for e-commerce. This innovative packaging breaks the mold of traditional meat jerky packaging, attracting new consumers through its striking color scheme and trendy barrel shape.

Inspired by four-panel comics, the design utilizes a contrasting black and red barrel body and radiating lines to create a visual impact, highlighting the product name “Baqi Yitong.” A high-definition close-up of the jerky in the center emphasizes the product’s quality and stimulates appetite. Data visualizations on the left and right sides 【31.2g protein per 100g, slow-roasted on a bamboo sieve for 8 hours】 clearly convey the core selling point.

Combined with a cool slogan and cartoon pig illustrations, the design injects youthful elements and further enhances the product’s appeal. The overall design, through strong visual contrast and data visualization, embodies the time-honored brand’s youthful approach.