Jihuo｜Baking Soda Cleansing and Care Series

Project: Jihuo / Baking Soda Cleaning & Care Series
Service: Packaging Design
Distribution: Supermarkets

The Jihuo brand developed this series of products to highlight the functional qualities of baking soda. In this design, we focused on the natural properties of baking soda and expressed them through a unified visual system. A matrix-style packaging approach was used to connect the entire product line.

For each category, we creatively extracted keywords such as foaming, cleaning, purifying, and softening to emphasize product benefits and guide consumer purchasing decisions. By combining the brand’s iconic bear-shaped frame with dynamic 3D water elements, we built a distinctive visual identity that clearly conveys the natural cleaning power of the products.

The “Newly Upgraded” label adopts a blue-and-white palette and integrates functional claims such as 99.9% antibacterial and 50% improved cleaning power, further highlighting the professional performance of the products. Overall, the design balances consistency with differentiation: unified visual elements tie the series together, while individual product benefits stand out. The result is a strong professional image for the brand in the baking soda cleaning and care market.