Panda Bright | Fresh and Shiny Toothpaste

Project: Panda Bright / Fresh and Shiny Toothpaste
Service: Packaging Design
Channels: E-commerce, Three Squirrels Lifestyle Store

“Panda Bright” is a personal care brand under Three Squirrels, marking the company’s strategic expansion from a snack-focused label to a comprehensive consumer goods brand. Centered around “ingredient technology”, this toothpaste features a Triple Whitening Formula, designed to offer young consumers a new-generation oral care solution.

In this design, the core brand mascot “Panda Liang” takes center stage, instantly strengthening brand recognition. The adorable animal character adds warmth, friendliness, and trust to the product’s identity. Meanwhile, the inclusion of “star” elements visually communicates a “clean and shiny after-use” experience, echoing the slogan “Clean, Shinier.”

Visually, a blue-and-white gradient establishes the overall tone. The blue hue not only aligns with the sense of cleanliness and professionalism typical of oral care products but also intuitively conveys the concept of “effective whitening.”

On the front panel, the key ingredients—such as hydrated silica and α-glucanase—are prominently displayed. Their specific functions, like “cleans and whitens teeth” and “reduces pigment adhesion,” are clearly stated, combining ingredient transparency with functional messaging. This fusion enhances the product’s technological appeal and provides consumers with rational, science-backed reasons for purchase.